Our Story

Our Story

Unity Is Strength

General Partners Insurance Agency, LLC was formed in 1993 by three Southern California Insurance Agencies who joined forces during an increasingly difficult and constricted time for the insurance industry. Since the beginning, we have been committed to maintaining successful relationships with our member agencies, providing greater market access, sharing information and helping our members develop the tools they need to grow and prosper. 

While preserving the entrepreneurial spirit of the Independent Insurance Agent, the founders recognized that as a profitable, productive group, they offered a value proposition and strength to the carriers they represent.  As a cluster organization we provide significant negotiating power and greater opportunities for our member agents, and in turn, they are able to provide a wider array of products and services to their clients and their insurance needs.